He loves motorcycles. He’s knowledgeable about them too. He’s aware of all the models, their features and their specs. He’s a pretty good rider and has an understanding of why certain handling characteristics are important. He thinks his machine is the most beautiful thing on the road. It’s luxurious. It’s powerful, it’s fast and it’s as futuristic as tomorrow. It has plenty of weight and bulk for highway cruising and an array of buttons and switches to make his life easy. It’s exactly what he wants. He’s very typical, He’s an enthusiast.
The Triumph owner
He loves motorcycles too, but his interest goes far beyond facts and figures. He understands their simplicity. He’s more than just a good rider, his vaster experience enables him to feel every subtle difference in handling that an average motorcyclist might not notice. He too thinks that his machine is the most beautiful thing on the road. But to him his beauty lies in the perfect blending of form and function. Above all else he appreciates the fact that his bike has been painstakingly engineered for performance, handling and response. It’s exactly what he wants, He’s very rare. He’s an expert.
Given a fact that all of British motorcycle makers nearly bankrupted after the introduction of the Honda CB750 four, this ad sounds like a sore loser.
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